There’s definitely an art to expertly selling products online. And in case you haven’t tried it before, you are going to face a huge learning curve. So as opposed to starting from scratch, I recommend learning from somebody who has done it. Russell Brunson’s DotCom Secrets is actually a fascinating read loaded with practical tips on creating high converting sales funnels. Essential read for any internet marketer.
Somebody who has created a an online success business and may credibly explain what works and what doesn’t. One of those people is Russell Brunson, and then in this review, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Organization Online.
Precisely what is DotCom Secrets? While DotCom Secrets was published back in 2015, I still realize that most of the strategies that Russell talks about in this book still hold true today. It includes a bunch of actionable advice and if you’re seeking to sell anything online, I truly recommend that you grab a duplicate of the book while keeping it as a a reference. The book is simply 254 pages long, and Dotcom Secrets features a very charming, engaging style that creates the publication and easy read. He fills the web pages with examples and stories of his own business, and then he does a really a great job explaining the various “secrets” which can be in the book.
During the time of this post, the ebook has a 4.5-star rating with more than 500 reviews on Amazon. Who may be Russell Brunson? For those of you who are not really acquainted with him, Russell Brunson is a highly successful online entrepreneur. He started his first business in college (selling potato gun DVDs) and he’s sold anything from shakes, t-shirts, and supplements. He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
Also, he created a complete ecosystem around the software including books (like DotCom Secrets), information products, and live events. Because of this, he’s made over 206 millionaires that are a part of his exclusive 2 Comma Club. According to Forbes, Etison, LLC is currently a 360 million dollar business. And much more impressively, it had been entirely self-funded. As I don’t know Russell personally, he did feature among the sites I created called DropMyLink in one of his videos in the past.
To start the publication Russell introduces one to the concept of the value ladder. This can be a visual mapping of all the products/services you can offer to your dream client, in ascending order of price. Ideally, you would like to sell people your very best, priciest product right? But it’s unlikely someone would buy that by you if they didn’t know whom you were yet. Having a value ladder, it is possible to offer something to individuals on the cheap point, where they are more willing to pull out their wallets.
Then as soon as you demonstrate the value it is possible to provide, you’ll get a certain portion of buyers climbing your ladder to buy your higher priced, but more value-packed products. Russell then introduces the concept of a sales funnel. Here is the online process you have to setup to have customers ascend the amount of the value ladder. This is simply a simple intro as other parts of the book is put into more detail about the strategy and psychology for building your sales funnels.
The following section is centered on making contact with your audience. First, funnel hacker black box talks about creating an Attractive Character. This is about creating an internet persona that can attract individuals to you and assist you to develop a following. They are your loyal fans who would be the ones to rush out to purchase your products. Russell goes into detail about each and shares several examples to help understand what he means. The second half of the chapter describes two of the very effective email marketing strategies for keeping your list engaged. The very first is referred to as Soap Opera Sequence. Its purpose is that will help you bond your new leads together with your fncafw character. The key idea behind this sequence is always to keep each email open-ended and entertaining.
By doing this your subscribers will WANT to open each one of your emails. Russell shares one of the 5 email soap opera sequences that he uses, and then he explains his thinking behind each email to help you adapt them to your personal sequence. The following email strategy is the Daily Seinfeld Sequence. They are the emails you need to be sending to keep your relationship together with your subscribers.
Since if you don’t connect with your list frequently, they are going to forget about you and the future marketing efforts will decline in effectiveness. Exactly what makes the daily Seinfeld emails work is because they are entertaining. So each email is 10% content and 90% entertainment. Start doing this and you will visit your open rates, click rates, and conversations dramatically increase.
I discovered section four to get the real gem of the book. This is where Expert Secrets Book Review goes into detail about a few of his best sales funnels. We discover the psychology he uses behind each funnel and just how they work. Then, most helpful of all, he provides you with complete the blank templates to help you implement each funnel for your business.